Advertising specifications

a. If served by SuperGuide

• Dimensions: See below
• Max file size: 150kb
• File formats: HTML5, GIF, JPG or PNG
• Please also provide URL to click-through to
• Lead times: 2 business days

Note: We use Google Ad Manager (formerly Doubleclick for Publishers (DFP)) for ad serving and reporting

b. If served by client

• Max file size: 150kb
• File formats: Any format supported by Google Ad Manager, including HTML5, Javascript, JPEG, GIF
• Lead times: 2 business days

Standard inventory (in pixels)

• Billboard: 970 x 250
• Medium Rectangle (M Rec): 300 x 250
• Half Page: 300 x 600
• Mobile Leaderboard: 320 x 100 and 320 x 50

Non-standard inventory

• Native ad
  • Headline: Max 10 words
  • Body: Max 30 words
  • Logo: Max 200 x 200
  • Call to action button text: Max 20 characters
  • Clickthrough URL

Ad creative must not:

• mimic SuperGuide content
• contain nudity or violence
• contain strobing effects and rapid image sequences
• contain audio that is not initiated by the user
• disable form fields, navigation or other site functionality
• contain or prompt download of executable or installation files
• set cookies for pre-targeting or re-targeting.

SuperGuide reserves the right to remove or request the revision of any creative that is deemed unsuitable, and if necessary may refuse to publish any advertisement.